Fake it before you make it !


We enjoy working with diverse Entrepreneurs and Ventures, also on supporting them on their path to Market Launch.

Before moving too quickly towards Product & solution development, we recommend each Entrepreneur to focus:

“Make sure
you are building
the right it,
before you build it right!”

They are a lot of excitement around Minimum Viable Product, Product-Market-Fit and other Prototypes.

We find the use of “Pretotype” a great way to focus on what matters – the customer and market adoption.

” Pretotypes make it possible to collect valuable usage and market data to make a go/no-go decision on a new idea at a fraction of the cost of prototypes: hours or days instead of weeks or months, and pennies instead of dollars.”

Download and read along in this short, practical and useful guide called Pretotype It

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