Contrary to Silicon Valley, where 2 out of 3 startups are consumer oriented, 60% of European scaleups are B2B focused.
Initiating, building and maintaining productive relationships with large customers is a challenge for many startups: focus on Return on Investment, IP protection, importance of relationship building and scattered decision making authority are substantial differences from traditional consumer markets.
This free webinar will provide hands-on, practical insights and tools how to drive Key Account sales:
- How to evaluate and get access to relevant prospects?
- Key steps towards a great first customer meeting and the first purchase order
- Critical ways how to take the relationship further and get more purchase orders
Roberto Magnifico, Chief Commercial Officer, with the Startup ActLight SA will draw from his broad key account sales and senior management experience to provide exciting insights and practical examples. You will have the opportunity of a live chat to ask relevant questions.
Register below for this Webinar on April 10th 2018 6:00pm to 6:45pm CET!