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To define and execute a new product launch for a Machine Learning software solution in a crowded marketplace.


The founders were able to connect rapidly with large new prospective customers to accelerate their product-market fit. Together, we met several large customers across the DACH region and executed our Proof of Concept across 3 different verticals. The resulting unique automated survey-coding tool was very well received. The Software as service platform Caplena was launched.

Market-centered approach from the get go

The successful product launch is the result of a relentless customer-focus and rapid product features demonstration. Iterating on a Lean product demo tool, the Founders were able to validate the most promising product features in a resource efficient and quick way.

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