robotics Archives | From Tech to Market

How to sell Smart Sensor Tech for Industrial Automation

Winning first customer is tough! You are launching a unique Smart Sensor Technology solution for Industrial automation, Collaborative or Mobile Robots?

The Robotic markets see the rapid emergence of advanced technologies for Sense of Touch, autonomous navigation, simplified programming, material handling automation, enhanced safety and more.

This session is for Entrepreneurs involved in Machine Vision, Ultrasound, laser, sound or camera-based sensors, autonomous motion-learning, robot programming, force sensing or Advanced drive & control hardware.

We tackle questions such as:

Should you sell a Component or a Product?
Where are you in the food chain between OEMs, Integrators and End Users?
How to best organise your sales organisation for growth?
Differences in tackling international markets from USA, Europe or Asia?
Ways to capturing value through Value-added benefits and pricing

We talk with Tomi Väänänen, an experienced international sales manager. He brings hands-on knowledge and years of experience leading sales development incl. for smart sensor technology and industrial automation. Tomi draws from his real-life experience managing sales across industries in Europe, India and China.

The New Work order, on-demand skills for Startups

by Sparksense Consulting

Hiring talents for Startups and SME’s can be a challenge! You are launching a unique solution and looking to access the most relevant talents?

We address questions like:

What kind of staffing for which stage of business development?
How to best balance flexibility, value for money and access to specialized skills?
What are different models to work with external service providers?
How to ensure you get the most value working with an external partner?
Which particular roles can be staffed internally vs. externally?

We are discussing during this talk with:

Thomas von Tschammer, Director of Operations at Neural Concept, a company he joined two years ago. He graduated from EPFL with a master’s degree in mechanical engineering. During his master, he had a successful experience as vice-president of the Junior Entreprise EPFL, awarded European Junior Entreprise of the year 2018.

Pierfederico Ferrante , Vice-President of the Junior Entreprise EPFL. Amongst other things he worked on more than 25 projects as of today and collaborated with 5 different Start-ups and 2 EPFL laboratories which benefited greatly from the skills of EPFL students. He is currently pursuing a Bachelor’s degree in mechanical engineering at EPFL.

Win customers in Data Analytics & ML Software

by Sparksense Consulting

Winning first customer is tough! You are launching a unique Data Analytics Software or SaaS solution and looking to access the most attractive markets?

We have noticed in many cases that AI companies simply don’t have the same economic construction as software businesses. At times, they can even look more like traditional services companies.
Andreessen Horowitz, February 2020

Questions we address during this 45-min session include:

When is the right time to launch Sales outreach vs. Product Development?
What it takes to access and monetize data across various applications?
How to structure your product and pricing to drive scalable growth ?
Can I adapt my geographical footprint to specific market response?
What to expect from Social Media or Press Relations?

We talk with Ignacio Barrios Baños , CEO & Co-founder at Kido Dynamics, how to generate deep knowledge about the mobility behavior of millions of people through machine learning technologies. Ignacio draws from his real-life experience from early startup days to now managing customers across 10 countries.

Check-out also our detailed posts on Commercial Growth:

Win customers… in Robotics & Automation

by Sparksense Consulting

Winning first customer is tough! We review here practical insights, methods and tools for Startups to execute Business Development for Robotic, Software Analytics or Industrial Automation solutions.

This session provides hands-on guidance on how to execute an efficient outbound business development process to capitalize on growing Automation markets.

“Social-distancing directives, (…) could prompt more industries to accelerate their use of automation. And long-simmering worries about job losses or a broad unease about having machines control vital aspects of daily life could dissipate as society sees the benefits of restructuring workplaces in ways that minimize close human contact..”

New York Times, April 2020

For Business Development in Industrial Automation, we tackle:

How should I organize and prioritize my customer outreach?
How to tune your message to OEM Manufacturers, System integrators and End users?`
Is it best to go wide and shallow or focused and deep?
Can I adapt my outreach depending on product complexity and sales cycle?
How do I get in touch with the right decision maker?
What does it really mean to qualify a lead?

We talk with Luca Rabezzana, Business Development Associate at Sparksense. He draws from his real-life experience working with start-ups and shares his passion for Machine vision, robotics and markets.

We discuss tried and tested, street-smart approach to Boost customer acquisition for your B2B Tech Startup.

Check-out also our detailed posts on Commercial Growth: