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Fake it before you make it !

    We enjoy working with diverse Entrepreneurs and Ventures, also on supporting them on their path to Market Launch. This guide for Startup validate product features… quickly and cheaply.

    Before moving too quickly towards Product & solution development, we recommend each Entrepreneur to focus:

    “Make sure
    you are building
    the right it,
    before you build it right!”

    They are a lot of excitement around Minimum Viable Product (MVP), Product-Market-Fit, Proof-of-Concept (PoC) and other Prototypes. This is also linked to the tremendous success of The Lean Startup movement.

    We find the use of “Pretotype” a great way to focus on what matters – the customer and market adoption. A true guide for each Startup to validate product features.

    ” Pretotypes make it possible to collect valuable usage and market data to make a go/no-go decision on a new idea at a fraction of the cost of prototypes: hours or days instead of weeks or months, and pennies instead of dollars.” states Alberto Savoia, Author of The Right it!

    Most new ideas fail in the market—even if competently executed.
    We call this the Law of Market Failure

    There is only one way to fight the Law of Market Failure: test the market for your ideas objectively, rigorously, and quickly before you invest to develop them.

    Pretotyping provides you with the tools and techniques you need to validate your idea with minimal resources and in a very short time (as little as a few hours.)

    Download and read along in this short, practical and useful guide called Pretotype It

    Check-out also our detailed posts on Commercial Growth: