In the digital era, where noise floods every inbox, we have established a presence in our niche. We launched a successful B2B Tech Newsletter that doesn’t just reach but resonates. How did we do it? To boost our open rate from 28% to 35.7% and CTR from 0.8% to 9%, check out our 6-step method for newsletter success.
Curious what it looks like? Have a look at our Sparksense newsletter
Step 1 – Identify Your Laser-Sharp Audience
First, know who you’re talking to. We zoomed in on B2B Deep Tech Entrepreneurs, a select group that truly benefits from our content. It’s not about the volume of your voice, but the value of your message to those tuned in.
Step 2 – Provide Valuable Content
What’s in each issue matters. We tackle one relevant topic at a time, such as value-based pricing, talent or ideal customer profile, ensuring each newsletter is a rich resource in itself.
Step 3 – Share Actionable Insights
We go beyond theory. Every newsletter includes practical tools like checklists and guides that translate information into action. No fluff, just focus.
Step 4 – Deliver Growth Stories
We tell success stories that matter. We share growth narratives that are backed by results and strategies that work, serving as proof of what’s really possible.
Step 5 – Adapt Content to Platform
We craft our message to fit the medium. From email to LinkedIn, it is important that our newsletter is accessible and optimized for wherever our readers are.
Step 6 – Define a Clear Goal
What is the purpose of your newsletter? Is it to drive quick sales or build long-term credibility? We chose the latter and focused on building relationships rather than immediate “sales” conversions.
We do not just “send” our newsletter. We invest time each month to craft a targeted, purpose-driven content that brings tangible value to our 1’000+ readers.
A tip for starters: Content is what’s valuable, so start with free tools. It often takes time to grow a newsletter to several thousands of subscribers. Save money where you can—we recommend HubSpot and Beehiiv which allow you to send newsletters and analyze their performance for FREE.
We always keep in mind that our newsletter should be a useful tool for our subscribers. By ticking these boxes before sending, we minimize the chance of it becoming just another annoying message in their inbox.
OUR B2B TECH NEWSLETTER CHECKLIST
- Craft a clear subject line – Does your subject grab attention and reflect the content?
- Be honest – Who are you and what you will tell them in the first few lines?
- Segment your audience – Are you really addressing only people who can BENEFIT from your content?
- Pick a single topic – Choose ONE clear, compelling theme for each edition
- Foster execution – Include checklists or guides for immediate action.
- Rooted in reality – Does your newsletter feature a real-life story that shows results?
- Keep it short – Can you convey the message in 50% fewer words? Do it.
- Adapt to the platform – Is your content tailored for the specific platforms you’re using?
- Define your Goal – Choose the newsletter’s main goal — engagement, reach or sales?
- Measure & improve – Are metrics in place to track open and clicks?
- Keep costs low – choose free resources until scaling is necessary – like Beehiiv or Hubspot
- Be open for feedback – Is there an easy way for readers to provide feedback?
You are interested like us in growth, sales and technology? Have a look at our Sparksense newsletter and connect with a community of B2B Tech Entrepreneurs.
You want to launch a B2B Tech Newsletter? Before you hit publish, ask yourself if your message is clear and if you’re truly connecting with your audience. Focus on delivering value – and watch your metrics climb. Want to learn more? Let’s talk.
Frequently Asked Questions on B2B Newsletter
Focus on a clearly defined audience (e.g., deep tech entrepreneurs), compelling subject lines, and single‑topic editions. Include real stories, actionable tools, and adapt content for each platform. Sparksense increased opens from 28% to 35.7% and CTR from 0.8% to 9% with this approach.
Provide valuable, focused topics like pricing strategy, customer profiling, or hiring. Include checklists and guides for immediate action, backed by real‑life growth stories that show measurable results.
Start with free tools like Beehiiv or HubSpot to send and track emails. Keep costs low until you scale, segment your audience, and measure performance with open rate and click metrics to improve each edition.